Hi {first_name},

We failed you and we are sorry.

Customer satisfaction is our top priority at {company_name}. But this time we couldn’t live up to our standards.

We want to make it up to you. By clicking the button below you can fill out your address so we can send you flowers.

And we’re going to do whatever it takes to prevent this from happening in the future ever again.

{CTA_link_URL}